KBB Birmingham 2026 success for 1810/SCHOCK

1810/SCHOCK celebrated a highly successful appearance at KBB Birmingham 2026, unveiling a series of product innovations and announcing an exciting new collaboration that captured strong interest from visitors throughout the four-day event. Exhibiting for the first time since The 1810 Company was acquired by SCHOCK in 2022, the stand showcased the best of 1810’s stainless […]
1810/SCHOCK and Quooker® announces exciting new collaboration

SCHOCK is pleased to announce an exciting new collaboration with Quooker®, bringing together two industry-leading brands to deliver high-performance, luxury kitchen solutions for designers, retailers and consumers. The collaboration follows the approval of SCHOCK’s premium CRISTADUR® quartz composite sink material as a highly compatible pairing with Quooker’s 100°C boiling water taps. Beyond CRISTADUR®’s proven resilience […]
The importance of flexible sink design in modern kitchens

The kitchen sink is one of the most used features in the home – but many households use it in different ways! For some, it’s a practical workspace for cooking and cleaning. For others, it’s a focal point that brings the kitchen space together. Because of this, sink design isn’t a one-size-fits-all solution. A single […]
You asked, we listened: New Aged Brass taps by The 1810 Company

Warm metallics are dominating kitchen design – and Aged Brass is experiencing a comeback! Whether it’s on metal accents such as doorknobs, cabinet handles and hinges – or larger fixtures like taps, splashbacks and worktops – Aged Brass has quickly become one of the most requested finishes from homeowners and designers alike. So, you asked […]
SCHOCK Magnolia, Caesarstone surfaces, and the rise of calmer kitchens

With emerging kitchen trends for 2026 showing a move towards calmer, natural palettes, The 1810 Company is introducing its latest colour option as part of its CRISTADUR® quartz composite sink range by SCHOCK. Introducing Magnolia – a warm, natural tone designed to complement worktop colours set to take centre stage this year. Magnolia has been […]
1810/SCHOCK prepares for exciting KBB Birmingham 2026 appearance

The 1810 Company is set to make a standout appearance at KBB Birmingham 2026, presenting a host of fresh product developments as it continues to expand its portfolio of premium kitchen sinks, taps and accessories. The 2026 exhibition will be particularly significant for 1810, marking the company’s first presence at KBB Birmingham since 2020, and […]
Never Ordinary. Every Day: easy to clean SCHOCK CRISTADUR® sinks

When choosing the right sink for their premium kitchen, your customers will have many things to consider. The style and colour of the sink is an important factor, as well as its functionality and durability over time. But what about cleaning? 97% of SCHOCK customers consider ‘easy cleaning’ when selecting a sink. That’s why the […]
How to clean a quartz composite sink

When it comes to choosing a stylish kitchen sink, quartz composite has become a favourite in modern homes – in both vivid shades and timeless colours like black or white. Homeowners love the premium look and feel of a quartz composite sink, but many assume the material and colours are harder to maintain than a […]
Never Ordinary, Everyday: sinks from the Bavarian Forest

Homeowners today rightly expect a lot from a premium kitchen. They want beautiful fixtures, practical and functional features – and, now more than ever, sustainable production. And, as demand grows for environmentally responsible kitchens, it’s the kitchen sink that takes centre stage. That’s why the next chapter of the SCHOCK ‘Never Ordinary. Every Day.’ campaign […]
The 1810 Company excited to welcome 3 new Regional Sales Managers

The 1810 Company is delighted to have further strengthened its national presence with the appointment of three new Regional Sales Managers, building on a successful year and supporting the company’s continued growth. Newly appointed RSMs Sarah Jane, David Dredge and Matt Stevenson each bring valuable experience within the kitchen industry, and will play a key […]

