When choosing the right sink for their premium kitchen, your customers will have many things to consider. The style and colour of the sink is an important factor, as well as its functionality and durability over time.
But what about cleaning?
97% of SCHOCK customers consider ‘easy cleaning’ when selecting a sink. That’s why the next chapter of the SCHOCK ‘Never Ordinary. Every Day.’ campaign highlights just how easy to clean our CRISTADUR® sinks really are.
Let’s take a closer look into the next chapter of the ‘Never Ordinary. Every Day.’ campaign…
What is the ‘Never Ordinary. Every Day.’ campaign?
Our campaign highlights the role of the kitchen sink in everyday family life.
From washing your hands and watering indoor plants, to bathing the family pet and hosting dinner parties – the kitchen sink is the unsung hero of everyday life.
So, we want to bring the sink out of the shadows and into centre stage.
The third chapter of our campaign – ‘Easy to Clean’ – focuses on the premium material of our CRISTADUR® sink and the easy-to-clean benefits it offers.
So, what is it that makes our sinks so easy to clean?
CRISTADUR® makes all the difference
CRISTADUR® is a premium composite material offering a silky-smooth, low-porosity and dirt-repellent surface which provides many easy-to-clean benefits:
Silky-smooth texture
Due to the silky-smooth texture of our CRISTADUR® sinks, dirt, food and liquids have nothing to cling to and just slide right off the surface.
Instead of catching on a rough or grainy texture, dirt can be simply wiped away in seconds – no soaking or scrubbing required!
This smooth finish actively reduces the effort needed to keep your customers’ SCHOCK sinks looking brand-new.
Low-porosity surface
A low-porosity surface has tightly packed ‘pores’ which makes it difficult for water and other liquids to penetrate. CRISTADUR®’s low-porosity surface means grime can’t absorb or settle into the material.
Liquids that can easily stain – like coffee, sauce or fruit juice – stay on the surface rather than sinking into the material. They can then be easily wiped away with a sponge and water.
This not only provides effortless cleaning, but also helps maintain the sink’s colour and finish over time – especially as only the gentlest of cleaning products are required.
Dirt-repellent effect
Its dirt-repellent effect means CRISTADUR® naturally resists everyday buildup.
Water droplets bead on the surface rather than spreading or absorbing, ensuring the chance of limescale marks is greatly reduced.
Plus, the dirt-repellent effect means stubborn residues are far less likely to stick too.
This clever technology turns small mishaps into easy clean-ups, keeping your customers’ sinks looking fresh with minimal time, effort and fuss.
Easy to clean sinks from The 1810 Company and SCHOCK
At The 1810 Company, we supply the SCHOCK CRISTADUR®, CRISTADUR® Green Line and CRISTALITE® range of quartz composite kitchen sinks across the UK.
We help kitchen studios, showrooms, retailers and fabricators deliver the perfect kitchens for their customers with premium sinks and taps from SCHOCK.
If your customers are looking for a stylish, practical and easy-to-clean sink in their luxury kitchen, contact us today about the SCHOCK CRISTADUR® range.
To discover more of the ‘Never Ordinary. Every Day.’ campaign, keep up-to-date with each chapter on our social media. And, if you’d even like to get involved yourself, contact us to find out more about our free stockists’ toolkit: www.the1810company.co.uk/contact/
