Homeowners today rightly expect a lot from a premium kitchen. They want beautiful fixtures, practical and functional features – and, now more than ever, sustainable production.
And, as demand grows for environmentally responsible kitchens, it’s the kitchen sink that takes centre stage.
That’s why the next chapter of the SCHOCK ‘Never Ordinary. Every Day.’ campaign focuses on innovation and sustainability from the Bavarian Forest.
Made in nature, from nature, SCHOCK combine sustainable manufacturing with natural materials to produce sinks that are stylish, functional and environmentally conscious.
So, let’s take a deeper dive into the next chapter of the ‘Never Ordinary. Every Day.’ campaign…
But first, what is the ‘Never Ordinary. Every Day.’ campaign?
Our campaign highlights the role of the kitchen sink in everyday family life.
From washing your hands and watering indoor plants, to bathing the family pet and hosting dinner parties, the sink is the unsung hero of everyday life.
So, we want to bring the kitchen sink out of the shadows and onto centre stage.
The second chapter of our campaign falls on the sustainable production of our SCHOCK quartz composite sinks, proving that something ordinary can become extraordinary – for both people and the planet.
Made in nature
SCHOCK sinks don’t grow on trees – but they do come from a forest!
Every one of our SCHOCK quartz composite sinks are produced at our factory in the Bavarian Forest.
Rooted in the forest, SCHOCK sinks are inspired by nature, designed in nature and crafted with nature at their very core.
That’s why we produce sinks with resource-saving manufacturing to reduce waste and minimise our environmental impact.
This is our ‘SINK GREEN philosophy’ – where true craftmanship and identity come together to form a kitchen sink that’s full of personality and responsibility.
We innovate stylish, practical and conscious sinks that make everyday life special – and with SCHOCK, you can bring that innovation straight from our home to your customers’ homes.
Made from nature
We don’t just take inspiration from nature – we use it too.
All of our SCHOCK CRISTADUR® and CRISTALITE® sinks are manufactured from quartz composite materials and natural quartz sands from Bavaria.
And, the CRISTADUR® Green Line goes a step further.
Made from natural, renewable or recycled materials, the Green Line keeps all the performance benefits of CRISTADUR® (silky-smooth texture, vibrant colours and long-lasting durability) but with an environmentally responsible core.
With natural quartz sand and 90% raw material efficiency, all of our sinks are made in harmony with nature and the environment.
Sustainable sinks from The 1810 Company and SCHOCK
At The 1810 Company, we supply the SCHOCK CRISTADUR®, CRISTADUR® Green Line and CRISTALITE® range of quartz composite kitchen sinks across the UK.
We help kitchen studios, showrooms, retailers and fabricators deliver the perfect kitchens for their customers with premium sinks and taps from SCHOCK.
If your customers are looking for a sustainable focal point in their kitchen, contact us today about the SCHOCK quartz composite range.
To discover more of the ‘Never Ordinary. Every Day.’ campaign, keep up-to-date with each chapter on our social media – and even get involved yourself with our stockists’ toolkit! Contact us here to find out more: www.the1810company.co.uk/contact/

